Mascara Masquerade?


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Don’t Blink – Or You’ll Miss The Fine Print!

I was watching TV this morning, and I saw a Cover Girl mascara commercial featuring some of today’s biggest female pop stars. The commercial was touting the mascara’s ability to “blast” your lashes, and I was admiring how thick and dramatic their lashes looked…

Then I noticed some small print flash in a corner of the screen – for just a few seconds.  It said: “talent wears lash inserts”.  I happened to be standing very close to the tv, otherwise I am sure I wouldn’t have noticed the fine print.  I have to admit, I was taken aback.  It seemed less than kosher to me to be selling mascara based on how great these models looked with false eyelash inserts on!

Eye Of The Beholder

Would you feel taken advantage of if you bought this mascara based on the ad and later realized lash inserts had been used?  Or do you just assume that these sort of embellishments are to be expected in advertising?  Would you spend money on a mascara if you knew in advance that the models in the commercial were wearing lash inserts in addition to mascara? Does this sort of advertising impact how you spend your cosmetics dollars?

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2 Responses to “Mascara Masquerade?”

  1. Molly says:

    This is one of my pet peeves and I feel totally duped when I see this, and almost all the companies deceptively do it. One time I was in a small makeup store and a representative from Lancôme was there showing off the new mascara. The model in the ad – who was a famous actress – was obviously wearing false eyelashes and I told her how I felt about the deception and she told me that the actress wouldn’t be photographed without her false eyelashes on. She then went on to say that no one would think any mascara could make lashes THAT thick and lush. Just as she was finishing her sentence, a well dressed, beautifully make up woman walks by and says, “OMG, your mascara will make my lashes look like that???” I then told her that the ad was a total lie and the model/actress was wearing false eyelashes and I loudly said to the company rep, “See, people DO believe that your mascara will do that because you lead them to believe it does”.

    Sadly, while there’s truth in advertising for some products, there isn’t for mascara and most of the mascara ads are all lies.

  2. Alice says:

    It’s called a fraud, plain and simple…false advertising. A company that lies to the public about their products should be exposed and held accountable in a court of law. Think about it. their fraudulent claim causes you to reach into your wallet and spend your hard earned cash on what the company knows you will not receive as part of the purchase. A fraud.

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